You've staged the property perfectly. The photographer shows up, takes beautiful photos, and sends them over. You upload to MLS, share on social media, and wait for the showings to roll in.

But here's what most agents don't realize: without a floor plan, 4 out of 5 buyers are skipping your listing. In a market where only 1 in 3 listings include floor plans, you're either giving yourself a massive leg up—or quietly losing buyers to your competition.

Drone photography has become one of the most powerful ways to showcase real estate listings — but not every property needs it. Knowing when to use drone imagery (and when to skip it) can help you market smarter, save your clients money, and make your listings stand out for the right reasons.