Does Every Listing Need Drone Imagery? (And Why You Should Always Hire a Certified Pilot)
Drone Property Photo of a Riverfront Home on the Kettle River
Drone photography has become one of the most powerful ways to showcase real estate listings — but not every property needs it. Knowing when to use drone imagery (and when to skip it) can help you market smarter, save your clients money, and make your listings stand out for the right reasons.
When Drone Imagery Adds Real Value
Aerial photography can completely transform how buyers see a property. It gives context, scale, and emotion that ground-level photos can’t always capture.
Here’s when it’s worth the investment:
✅ Properties with land or acreage — Drone imagery helps show the full footprint of the property, including lot lines, landscaping, or nearby features like fields, barns, or outbuildings.
✅ Homes near scenic features or amenities — If the listing is close to water, parks, mountain views, or a vibrant downtown area, aerial shots highlight that proximity beautifully.
✅ Unique architecture or rooflines — Some homes just look better from above. Drone imagery captures design elements and symmetry that standard photos can’t.
✅ Neighborhood context — For newer developments or luxury neighborhoods, aerials help buyers visualize how the property sits within the community.Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
When Drone Imagery Isn’t Necessary
While drone footage looks impressive, it’s not always the best use of a marketing budget.
🚫 Small lots or condos — If the home doesn’t have notable surroundings, an aerial view may not add much visual interest.
🚫 Tight urban or cluttered areas — Drone footage can sometimes show neighboring distractions that ground photography can easily frame out.
🚫 Listings where storytelling happens inside — For cozy homes or recently remodeled interiors, your best visual appeal might come from the interior details, not the roofline.
The goal is simple: drone imagery should serve the story of the property, not just be a checkbox on your marketing list.
Understanding Spokane’s Complex Airspace
If you’re listing properties in or around Spokane, it’s important to know that much of the area falls within controlled or restricted airspace — particularly near Spokane International Airport, Fairchild Air Force Base, and even parts of downtown.
That means not every location can be legally flown over without FAA authorization.
Working with a professional who understands these regulations ensures:
Your flights are compliant,
You avoid potential fines or flight denials, and
You protect both your client and your reputation.
What Does “Part 107 Certified” Mean?
You might have heard photographers mention they’re “Part 107 certified.” This refers to the FAA’s Remote Pilot Certificate under Part 107, which is legally required for anyone flying a drone for commercial purposes — including real estate listings.
A certified pilot has demonstrated knowledge of:
Airspace classification and flight restrictions
Weather, visibility, and operational safety
Legal responsibilities for commercial drone work
Procedures for obtaining airspace authorization
Simply put: if someone’s charging for drone work and isn’t Part 107 certified, they’re breaking federal law.
Why You Should Always Hire a Certified and Insured Pilot
Choosing the right drone operator isn’t just about the quality of their footage — it’s about professionalism and protection.
✅ Certification ensures legality — You’re working with someone the FAA recognizes as a qualified commercial operator.
✅ Insurance protects you and your clients — As a fully insured pilot, I carry liability and damage coverage that protects your listing, your business, and your client’s property in the unlikely event of an accident.
✅ Experience means smoother approvals — Certified pilots know how to quickly request and receive flight authorizations for restricted airspace (which is common across Spokane County).
When you hire a certified, insured professional, you’re not just getting better photos — you’re getting peace of mind.
Final Thoughts
Drone imagery is one of the best tools in modern real estate marketing — when used strategically. For listings where location, land, or architecture shine from above, aerial photography can elevate your presentation and attract serious buyers.
And when it’s done safely, legally, and professionally, it doesn’t just make your listings look better — it makes you look better, too.
Ready to Elevate Your Next Listing?
Whether you’re marketing a luxury estate, a rural property, or simply want to add an elevated perspective to your next listing, professional drone imagery can make a powerful impact.
📸 Book your next Spokane area real estate shoot today.
Let’s make your next listing stand out from above.